Overview
Al Razana Kitchen Equipment Tr. L.L.C S.P is a manufacturer and distributor of commercial kitchen equipment, operating across multiple branches and warehouses. With a growing footprint and distributed inventory, the company required a more intelligent and controlled system to manage stock visibility and inter-warehouse operations. To overcome operational bottlenecks and improve efficiency, Al Razana partnered with Samsoft to implement a tailored Zoho-based solution.
Business Challenges
Managing inventory across multiple branches and warehouses posed significant challenges for Al Razana. While branch-level access control was necessary to maintain operational discipline, it created unintended inefficiencies in the sales process.
Key challenges included:
- Salespersons were restricted to creating transactions only within their assigned branch, limiting flexibility.
- Users could only view stock available in their own branch warehouse during sales order creation.
- In cases where stock was unavailable in the branch warehouse—but available elsewhere—sales could not be processed efficiently.
- Lack of visibility into inventory across warehouses resulted in missed opportunities and delays.
- Manual coordination between branches for stock transfers led to confusion and inefficiencies.
The business needed a system that balanced strict access control with complete inventory visibility.
Samsoft’s Solution
Samsoft designed a customized solution within the Zoho ecosystem to address both control and visibility challenges. The approach ensured that while users remained restricted to their branch for transactions, they could still access real-time stock data across all warehouses.
Key elements of the solution included:
- Branch-wise access control, preventing users from creating sales orders for other branches.
- Full warehouse visibility, allowing users to check stock availability across all locations.
- Introduction of a custom field—“Material Issue”—within the Sales Order module to select the warehouse from which stock should be sourced.
- A smart workflow where users could leverage Recent Transactions to quickly assess stock availability across warehouses.
- Automated backend logic to handle stock movement seamlessly.
Services Delivered
Samsoft executed a comprehensive implementation that combined configuration, customization, and automation:
- Configured user access controls to enforce branch-level transaction restrictions while enabling cross-warehouse visibility.
- Created a custom “Material Issue” field in the Sales Order item table to facilitate warehouse selection.
- Developed an automation workflow:
- Upon saving a sales order, the system automatically generates a Transfer Order.
- This transfer order moves stock from the selected warehouse to the branch warehouse.
- Added a custom “Type” field in the Transfer Order module to distinguish between:
- Sales Order Transfers (automated)
- Internal Warehouse Transfers (manual)
- Built custom views for better usability:
- Automated transfer orders view
- Manual transfer orders view
Successful Business Outcomes
The implementation delivered measurable improvements in efficiency, control, and user experience:
- Controlled Access: Users can only create sales orders within their assigned branch, ensuring operational discipline.
- Complete Inventory Visibility: Sales teams can view stock availability across all warehouses in real time.
- Seamless Stock Allocation: Users can select alternate warehouses when local stock is unavailable.
- Automated Stock Transfers: Transfer orders are generated automatically, eliminating manual coordination.
- Improved Clarity: Separate views for manual and automated transfers reduce confusion and improve tracking.
- Reduced Manual Effort: Automation minimizes errors, saves time, and streamlines the entire sales and inventory workflow.
Conclusion
With Samsoft’s customized Zoho solution, Al Razana Kitchen Equipment has successfully bridged the gap between control and flexibility in multi-branch operations. The business now operates with enhanced visibility, automated processes, and improved efficiency—empowering teams to fulfill orders faster while maintaining strict governance over transactions. This transformation has positioned Al Razana for scalable growth with a robust and intelligent inventory management system.
